Corporate Culture

              Tianxiang was founded in 1998, grew up in the time wave of policy developments. Over the past decade, Tianxiang always take the customer success as the goal, start a business and innovation, through diversification strategy, brand strategy, boutique strategy stage of development, The Company has developed into set R & D, production, sales of corrugated cardboard production line, auto starter, locomotive spare parts, precision casting, precision forging, corrugated edition, carton, printed in the professional manufacturer currently.

              Corporate Vision

              Tianxiang Group is determined to become the user's preferred professional manufacturer, to become the industry leader featured by professional strength and bold innovations. 

              Corporate Mission

              Tianxiang Group upholds the standardization and people-oriented management system. Relying on strong R&D capability and quality control system, Tianxiang Group supply the state-of-the-art high-speed wide-breadth corrugated cardboard production equipments, precision forgings and castings, auto starters, and cardboards, etc. 

              Core Values

              Sense of Right and Wrong

              Each business dealing shall be conducted on the basis of respecting the customer. If we encounter any problem, first examine ourselves.

              ◇Business Concept

              Tianxiang Group strives to meet customer demand, to perfect the pre-sale and after-sale services, to produce first-rate products and to create famous brands worldwide.

              ◇ Development Concept

              Entrepreneurial Spirit; Innovation; Profession; Focus  

              ◇ View of Interest

              Pursuit of mutual benefit and win-win situation of customers, shareholders, employees, suppliers, and the society

              ◇ View of Talents

              Talent, promoted; the virtuous without talent, trained to use; 

              talent without virtue, restrictions on the use; no virtue and no talent, can not be retained. 

              ◇ View of Quality

              Scientific and technological innovation; continuous improvement of products; in accordance with customer requirements; customer satisfaction

              ◇Outlook on Incorruptibility

              Do not take what you should not take; do not do what you should not do!

              ◇ Environmental Concept

              Cherish the environment; protect the environment; respect the environment!


              Customers First

              Serving our customers is the only reason Tianxiang exists; customer demand is the fundamental driving forces of Tianxiang’s development. We adhere to the customer as the center, rapid response to customer demands, continuously creating long-term value for customers and clients. We measure our work against how much value we bring to our customers by providing premium products and effective services, because we can only succeed through our customers’ success.

              Dedicated Attitude

              We don’t have any scarce resources to depend on. We win customers’ respect and trust primarily through dedicated attitude towards work. This can be reflected in every effort we make to create value for customers and to improve our capabilities. We value employees’ dedicated attitude and reward them accordingly.


              Self criticism aims at continuous improvement, not self denial. Self criticism is required for us to become better partners for our customers, improve our company and grow as individuals. This process requires that we actively listen and learn in order to achieve continuous improvement.

              Openness & initiative

              In order to better meet customer requirements, we adhere to customer-centric principle and make innovations in accordance to customer demand.


              Integrity is our most valuable asset. It drives us to behave honestly and keep our promises, ultimately winning our customers’ respect and trust.


              We can only succeed through teamwork. By working closing with other departments, we lay the foundation for successful cross-cultural collaboration, streamlined inter-departmental cooperation and efficient processes.


              We give prominence to the full use of employees capabilities, creativity, and wisdom potential, trying to value the employees’ needs, doing well in the training of employees, arousing the employees’ enthusiasm about work, and promoting common development of employees and business.


              Reasonable profits obtained by related parties lay the foundation for stable business transactions. Tianxiang Group is always striving to achieve the mutual benefit and win-win of customers, shareholders, employees, suppliers, and the society.